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ROYALSTAR group is the largest washing machine manufacture base of Asia, it is one of the largest researching and developing, manufacturing co***ny of comprehensive electrical home appliances of China incorporating washing machine, refrigerator, water heater, microwave oven and small serial electrical home appliances into an organic wholes. Its leading product washing machine ranks the third in trade, the refrigerator occupies the top ten of the trade steadily, and the products find a good sale abroad. ROYALSTAR group form with " zero defect management " in development, " and trader " management theory as corporate culture of representative, have cast Chinese leading brand products --The electric apparatus of ROYALSTAR and China's famous trade mark --" ROYALSTAR ".
ĦĦĦĦIn recent years, ROYALSTAR group grows with each passing hour, is innovating constantly, while making staple of the electrical home appliances big and powerful, three great strategies that the groups have implemented strategy, strategy of the brand and value of investing and driven strategy, regard brand as the tie, utilize the market to urge the mechanism to absorb such joining as the foreign capitals, new and high technology, private capital, etc., make the group expand rapidly. At present, ROYALSTAR has 8 joint ventures, 6 China-invested enterprises and many strategic cooperative enterprises under command, the pattern of cluster development has already taken shape tentatively; The group has already formed the pluralistic property right structure that such various forms as state-owned stock, collective burst, corporate share, foreign capitals burst, personal stock, etc. have merged, is it in the posture of development in pluralism as the tap of brand to form.
ĦĦĦĦ Nowadays, under new mechanism and the pushes of three great strategies, ROYALSTAR has already realized the constant extension of the industrial structure chain; the products of the group have already been expanded from electrical home appliances products to involving such a lot of
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| Company: |
Shanghai Royalstar Economic & Trading Development Co., Ltd.
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| Contact: |
Mr. Johnson Chang |
| Address: |
Creation Center, No.669 West Changjiang Road |
| Postcode: |
230088 |
| Tel: |
86 551 5333707 |
| Fax: |
86 551 5333722 |
| E-mail: |
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